By: Guise (Swedish)Where: Stockholm
This is a fashion store in Stockholm, Sweden that uses the contrast of white walls with black graphic elements. The shelving is seemingly falling and unfolding from the ceiling, while garments are displayed on grids of thin black metal rods. Although completely white walls are a little played now, I do like this contrast. Usually there would be a color, a bright color, instead of black, but I really like the non-color contrast. Guise was awarded design firm of the year at the Great Indoor Awards last month. They must be doing something good.
This is a fashion store in Stockholm, Sweden that uses the contrast of white walls with black graphic elements. The shelving is seemingly falling and unfolding from the ceiling, while garments are displayed on grids of thin black metal rods. Although completely white walls are a little played now, I do like this contrast. Usually there would be a color, a bright color, instead of black, but I really like the non-color contrast. Guise was awarded design firm of the year at the Great Indoor Awards last month. They must be doing something good.
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